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Experiential marketing can help even a small business stand out on the market

Posted by on Nov 10, 2017

In today society, business owners struggle to keep up with an increasingly diversified marketplace, which represents a great opportunity for consumers to enjoy an array of options. The competitiveness is fierce, ideas and strategies circulate in the corporate world at the speed of sound, which has led to a major change for the traditional advertising methods because they simply lost the impact and the power to influence the consumer. Nevertheless, in the middle of this haze, experiential marketing continues to advance stronger than ever. Even though certain marketers are probably still confused regarding this concept, it does not change the fact that this sophisticated marketing tactic represents one of the most efficient and persuasive strategies available for business owners of all levels and from different fields. Experiential marketing news these days or rather throughout the year 2017 explain clearly how this clever advertising method gains more and more popularity.

Following this short introduction, you may still wonder what experiential marketing involves. Well, the answer is quite simple: it practically represents a live and interactive event, which means that the audience has the chance to engage with a specific brand. Because these types of events occur in public places, they obviously cause a lot of commotion and curiosity. Following people’s excitement, social media cannot stay away from the action, which means that if you choose this advertising method, you reach out to the audience by two different ways, personally and virtually. Shortly, you kill two birds with one stone. If you still have doubts concerning the effectiveness of experiential marketing, then keep reading in order to discover the reasons that make this strategy the most actual and popular. Or, like any other person in the business world, read Guerilla marketing news if you do not want to miss out on the latest innovations in terms of advertising.

Experiential marketing creates powerful content, it offers people the opportunity to experience your brand by literally touching the respective product you intend to launch or advertise, it forms connections and it helps you stand out from your competitors. It goes without saying, but large companies do not have to think twice before deciding to dig deep into their pockets and make considerable financial investments for costly experiential marketing events. However, if you are the owner of a small business it does not mean that you cannot enjoy the same benefits that this type of modern marketing offers. Your tight budget does not represent an obstacle if you play smart.

The lower the budget, the greater the creativity: this is the main rule that you must follow. Start brainstorming in order to find clever ways to create a bug impact on the crowds. Determine the message you want to remain in people’s memory after the event and make sure that you advertise the product online. Various online magazines like Face2Face Marketing are willing to help you with this matter. Delight the five senses that every individual has in order to create vivid memories and impress. Sample your product to draw people’s attention and do something shocking.

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Everything you need to know about website redesign

Posted by on Nov 10, 2017

In a world dominated by technological evolution, online presence is an extremely important component for the marketing strategy of any company. Without building a great web site and taking advantage of all the perks of social media platforms, from paid ads to directly interacting with customers, you cannot develop a strong marketing strategy for your business. As with any other domain, trends come and go and you must be up to date with the latest changes taking place in the industry. For this reason, once in a while, you are recommended to update the visual materials you use in the virtual environment, starting with your company’s web site. However, if you do not rely on the support of an expert, you are strongly advised to get in touch with a dedicated firm, such as Raspberry Solution Co. Ltd., because web site redesign is quite an important project. So, in order to be informed when actually talking to an expert, here are the things you should know:

You need an audit. Before getting to work, you need to have an expert checking your page and telling you what should stay and what should go. This means that before hiring a web development Thailand company, you must discuss your options with someone who has experience in conversion rates, lead generation and even sales. Plan, research and forecast result, so that you can work towards actual objectives.

Check your competitors. If there are companies you consider your competition and you have been following for some time now, then you should use their web sites as inspiration. Check their pages and extract some good case practices and learning points, then see if those would work for your target audience as well.

Respect your brand. There might be amazing trends appearing regularly, but make sure you choose the ones that are in accordance, at least partially, with what the marketing department has already built. Some experts will tell you to add video animation Thailand files on your page, others will tell you to try a minimal design and so on. What you must do is pick the direction that serves your business best.

Keep in mind SEO. Search engine optimization plays a crucial role for your company in the virtual space. That is why you must definitely take it into consideration when starting a redesign project: of course that content comes first, but it is not the only element that matters. Optimizing images, using headers properly, implementing a responsive design or indexation are just as important as using the right key words in a piece of content.

As you can see, web design does not mean just a technical set of skills. When planning redesign for a web site, remember that you should choose a team that understands marketing as a whole and can translate your ideas into concrete action steps, then create brand aligned materials, while keeping in mind final user’s experience. An intuitive platform is the key to great conversions and increased sales.

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How web design supports marketing strategy

Posted by on Nov 10, 2017

Nowadays, marketing is one of the most important pillars of any business. With the abundance of products and services available within few clicks, customers often feel overwhelmed and confused, not knowing what to choose. And for good reason, since competitors on the same niche provide services that are quite similar. Given this situation, the only solution for you, as a business owners, is to find a clear differentiator, to make your company stand out and become a leader of your segment. In order to do this, you need to acknowledge the important of branding and marketing, and collaborate with a dedicated agency, such as Raspberry Solution Co. Ltd. Building a brand is mandatory in our days, especially in the virtual space, which is why digital marketing is a must. People find their information online and no reputable company can exist without having a web site and a virtual identity. And everything starts with good web design.

Most people consider web design to be exclusively a technical team: the people who build or redesign an online page, when the marketing department decides to. However, an expert in graphic design Thailand can be considered an actual artist, as they can create beautiful work from scratch, using both their imagination and complicated software. This business area is extremely important or any firm and much more than a mere operation and technical role. To begin with, the first and most obvious responsibility of the web design department is to build the visual identity of a brand. Working directly with marketers and based on customer profile and target audience, designers come up with a concrete way of translating ideas into materials. Another way through which the department supports marketing strategy of a company is implementing SEO. Search engine optimization is not only about content and key words, but also about meeting the technical requirements of Google and other similar engines. With the right website design Thailand, you can rest assured your page has all the elements that are actual ranking factors. As you can see, building an online platform means more than good looking images and matching colors. An expert in this field will know to create a beautiful interface, as well as a qualitative user experience that translates into a great conversion funnel. Make sure you have an intuitive web site that is optimized to sell the product or service you offer, because that is how you will easily guide visitors to become clients, with only a couple of clicks. In addition to this, with the tools Google provides you and a skilled web designer, you can install analytics on the page, to gather relevant feedback directly from users’ activity.

All in all, what you must know is that web design plays a crucial role for your company’s marketing strategy. Besides branding and visual materials, it also provides the necessary technical and operational support, so that you, as a marketer or business owner, can make the best out of technology, in order to reach your objectives.

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